Refreshed marketing campaign for streamlining pharmaceutical software

Pharmapod aimed to expand its customer base by promoting its streamlining software through a targeted print and social media marketing campaign. The key objective was to clearly communicate how the tool simplifies and optimizes workflows.

To enhance the brand’s visual identity, the existing color palette was extended with a deeper green, complementing the current gradient. Soft, curved lines were introduced to reinforce a sense of efficiency and warmth while maintaining a professional, medical feel.